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“Maggiore Blue” Bespoke
 
“Maggiore Blue” Bespoke signs the Rolls-Royce Phantom Drophead Coupé Waterspeed Collection. A specially created “Maggiore Blue” colour scheme flows like water over all the surfaces of Waterspeed, outside and in. Rolls-Royce Motor Cars’ Bespoke department has created the Waterspeed Collection, consisting of 35 specially designed Phantom Drophead Coupés, a tribute to Sir Malcolm Campbell’s water-speed record of 1937. A new imagining of a Bluebird logo has also been designed by the Bespoke team at Goodwood and becomes part of the coachline that adorns the sides of Waterspeed in a contrasting blue.
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 Phantom Drophead Coupé Waterspeed Collection
“Maggiore Blue”

The first of the 35 Waterspeed Collection models made its official debut at Concorso d’Eleganza at Villa d’Este, on the shores of Lake Como in Italy.

“Maggiore Blue” signs the Rolls-Royce Phantom Drophead Coupé Waterspeed Collection. When Charles Rolls and Henry Royce founded their luxury motor car company in 1906, their guiding principle was “Strive for perfection in everything you do. Take the best that exists and make it better. If it doesn’t exist, create it. Accept nothing as nearly right or good enough.” The maxim still resonates around the Home of Rolls-Royce at Goodwood today.

Although there seems to be an infinite number of themes for bespoke collections, Rolls-Royce determines subjects based on their resonance with brand image. Waterspeed Collection is a tribute to Sir Malcolm Campbell’s     water-speed record of 1937.
Sir Malcolm Campbell, Lake Maggiore - 1st September 1937

Sir Malcolm Campbell is the legend at the very core of the British love affair with speed. A journalist and a motor racing obsessive, he had already won three consecutive London to Land End Trials motorbike races by the age of 23. Two years later in 1910 he moved onto four wheels, racing cars at the now famous Brooklands track in Surrey, England. By 1928 he had won two consecutive Grand Prix de Boulogne in France. Around the time that he began racing cars at Brooklands, he went to see a play at the Haymarket Theatre in London’s West End. The play, written by Belgian playwright Maurice Maeterlinck, made such an impression on Campbell that on the way home from the theatre he is reputed to have woken up the local ironmonger, bought all the paint he had in stock and painted his race car ahead of the next day’s race. He went on to win his first ever race and the colour adorned every vehicle he and his family would race forever more. The colour was blue and the play was called ‘The Bluebird’. A legend was born.

Sir Malcolm Campbell, Lake Maggiore - 1st September 1937

On the morning of 1 September 1937, at the height of the battle between the United States and Great Britain to be the fastest nation on water, British speed record pioneer Sir Malcolm Campbell  headed out onto the calm blue waters of Lake Maggiore on the Swiss-Italian frontier. Pointing the nose of his Bluebird K3 hydroplane boat south, powered by Rolls-Royce’s R-engine, he established a new water-speed record of 126.32mph. The following day he went one better, piloting his craft to 129.5mph, emphatically breaking the United States’ five-year stranglehold on the world water-speed record. “Sir Malcolm Campbell’s successful pursuit of world-speed records on land and water were the result of his commitment to the most exacting standards of British design and engineering excellence,” comments Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Such attributes are hallmarks of every Rolls-Royce motor car, ensuring the marque’s position at the pinnacle of super-luxury manufacturing. This special Collection serves to display the breadth of Bespoke personalisation available to every Rolls-Royce customer.”

  Phantom Drophead Coupé Waterspeed Collection
“Maggiore Blue”
The Drophead Waterspeed represents the first time in Rolls-Royce history that the exterior finish extends to the engine, just like it did on Sir Malcolm Cambell's Rolls-Royce R-powered speedboats. The “Maggiore Blue” colour scheme, specially created by Rolls-Royce’s Bespoke team, flows like water over all the surfaces of Waterspeed, outside and in. It adorns the boat-like lines of the Phantom Drophead Coupé’s exterior – the closest of any car design to the classic Riva speedboats influenced by Pietro Riva’s earliest designs, themselves created in the Italian Lakes – and extends to the blue highlights on the 21-inch alloy wheels.

But this unique colour treatment also creates the pièce de la résistance of Waterspeed, as it envelops its 453bhp 6.75-litre V12 engine – a first for Rolls-Royce. This echoes how Campbell’s engineers always painted Bluebird’s legendary 2,300 bhp 36.5-litre V12 Rolls-Royce R aero engine that smashed all those records on air, land and, of course, water.
A new imagining of a Bluebird logo has also been designed by the Bespoke team at Goodwood and becomes part of the coachline that adorns the sides of Waterspeed in a contrasting blue. “I think Charles Rolls would have loved this vehicle. He would have been fully in tune with Sir Malcolm Campbell’s spirit of endeavour.” says Giles Taylor, Director of Design, Rolls-Royce Motor Cars.


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