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PHANTOM VIII, ART!


 
 PHANTOM VIII, ART!
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The New Rolls-Royce Phantom VIII, The Art of Movement. ‘The Gallery’ is an unprecedented new concept in luxury. Reinterpreting the motor car’s dashboard for the first time in 100 years, patrons will be able to commission a truly individual work of art that spans the width of The Gallery in their New Phantom. “Art is at the heart of the conception of the New Phantom’s interior,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “As an interest, we know that a huge number of our clients are patrons of art and indeed have their own private collections. Art is a binding factor for many of them.
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PHANTOM VIII, ART!

The New Rolls-Royce Phantom VIII, The Art of Movement. From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925 it was judged ‘The Best Car in the World’ by the cognoscenti. As a result it has conveyed some of the world’s most influential and powerful men and women to the most defining historical moments over the last 92 years. Quite simply, Rolls-Royce has innovated for almost a century to set the benchmark and satisfy the most discerning luxury patrons.  The first Rolls-Royce to be built on the new Architecture of Luxury, the New Phantom is a wholly new and contemporary interpretation of the Phantom DNA, delivering new levels of iconic presence and an increased elegance of line suggesting both poise and stability at speed and an unrushed Grand Arrival.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

PHANTOM VIII, ‘The Gallery’. At the heart of the New Phantom’s wholly modern design aesthetic is ‘The Gallery’, a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area. ‘The Gallery’ is an unprecedented new concept in luxury. Reinterpreting the motor car’s dashboard for the first time in 100 years, patrons will be able to commission a truly individual work of art that spans the width of The Gallery in their New Phantom. “Art is at the heart of the conception of the New Phantom’s interior,” comments Giles Taylor, Director of Design, Rolls-Royce Motor Cars. “As an interest, we know that a huge number of our clients are patrons of art and indeed have their own private collections. Art is a binding factor for many of them.

This binding factor was what inspired Taylor to radically reinterpret the motor cars’ dashboard from being a dead expanse into a riveting focal point. “I wanted to take a motoring constant that has existed for a century, but served little purpose but to hide airbags and componentry, and give it another purpose, space to breathe,” comments Taylor. Hence the real purpose of ‘The Gallery’ – to be just that, a gallery. By realising a space in the upper dashboard, Taylor envisioned a new use – to create an area for Bespoke works of art and thereby multiply the personalisation potential for every owner of a New Phantom.  “In the 18th century, miniatures were highly fashionable and valuable items of art that allowed their owners to carry images of their loved one with them wherever they travelled. I really loved that idea of taking your art with you, when travelling, and so I acted on it,” continues Taylor. “Now, our clients will be able to do the same.” As a Bespoke Commission, customers will be able to choose a favoured artist or designer to work with Rolls-Royce to create a truly individual work of art that spans the width of ‘The Gallery’ in their New Phantom
Rolls-Royce has already worked with a number of artists, designers and design collectives to demonstrate what kind of creations are possible to put behind the glass of ‘The Gallery’ for the owners pleasure. Works as various as an oil painting inspired by the South Downs of England in Autumn by renowned Chinese fine artist Liang Yuanwei, a gold-plated 3D-printed map of an owners DNA created by the enfant terrible of German product design Thorsten Franck, a hand-made stem of the finest porcelain roses handmade by world renowned porcelain manufacturer Nymphenberg or an abstract design in silk by young British artist Helen Amy Murray are some of the creations inspired by this most unusual of Gallery spaces.

In addition to these Bespoke Commissions, which will take longer to deliver, Rolls-Royce’s craftspeople and designers at the Home of Rolls-Royce in Goodwood have created a stunning collection of forward-looking Gallery treatments of silk, wood, metal and leather, which are available immediately. “It is an icon and an artwork that embraces the personal desires of each of our individual customers.Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.


 
  
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