MILAN MILANO ITALY SHOWS | VIA MONTENAPOLEONE RED CARPET

via Monte Napoleone, Milan

documentary film:.
JOHN MALKOVICH
director: Dean Baker
starring: John Malkovich, Kevin McDonald
music: Technetium | Violated Instruments

“I've permitted myself to learn and to fail with some regularity. And that is probably the one thing I was given, and that I'm still grateful for”.

John Malkovich

From The Killing Fields to Technobohemian and Opificio JM. John Malkovich - the great American actor famous for his roles in films like The Killing Fields (1984), Of Mice And Men (1992), Con Air (1997), Johnny English (2003) and of course, Being John Malkovich (1999) - is ready to play a starring role in "Made in Italy", beg your pardon, the "Made in Tuscany" scene. This new adventure will also feature four "accomplices", Prato entrepreneurs Enrico Giardi, Riccardo Rami, Maurizio Salvi e Alessandro Tiezzi. It's a creative cultural marketing venture, an "original screenplay" with an ever-evolving plot.

John Malkovich's involvement in fashion is nothing new: he's modeled for Yohji Yamamoto, Prada, Comme des Garcons and directed a few short films for his friend and fashion designer Bella Freud. Most will also remember his debut as a fashion designer in 2002 , when he launched the Mrs Mudd clothing company, a "sister" to his film production company Mr. Mudd. Initially his "Uncle Kimono" line was sold exclusively to a select circle of friends, like Johnny Depp, Spike Jonze and Javier Bardem, and then launched on the American market with discreet success. True to Malkovich's style, the clothing was a tasteful mix of classic and eclectic elements.
Unlike other "celebrities", who merely lend their name to their respective fashion lines, John Malkovich actively participates to the entire process. “I design everything and do all the sketches and choose all the fabrics" he says. It's not unusual for industry professionals to run into their "colleague" Malkovich at the famous Premier Vision fabrics fair in Paris, where the Hollywood star spends days looking at swatches for his new Technobohemian menswear collection, which he describes as being “part of a concept to try and make art and surround yourself with art. The name of the line is a term I borrowed from a phrase in the 'Roqk Reality Book-Tecnobohemian' book by Simone Ramilli”.
Aestetic and literary criteria for a brand inspired by Psychobiotics, the science that studies the mental and physical issues humans derive from their habitat (work, family, society). As far as John Malkovich is concerned, this inspiration is utterly......"understandable and normal".

" I've always had an interest in fashion and always loved doing it" - Mr. Malkovich continues - “I like design, I like details, to me it's just another form of self expression. Style is everything. I try to show it through my creations. More than anything I try to do things that are personal, tied to the present. Sometimes I am inspired by cinema; other times I watch people on the street. I believe there is a strong connection between art, fashion and film direction. Just think about Julian Schnabel or Tom Ford, artists that bridge two worlds.”
But fashion is only one of the things the man lovingly nicknamed "John" by his "adoptive" family in Prato has thought about. Jointly with four local "accomplices", entrepreneurs Enrico Giardi, Riccardo Rami, Maurizio Salvi and Alessandro Tiezzi, John Malkovich became a partner in OpificioJm, a new generation boutique. «Rather than being commercial- points out Enrico Giardi - this is meant to be a cultural marketing venue that pairs products made locally with a brand sure to succeed». OpificioJm, besides Technobohemian, will serve showcase the very best of Tuscan artisanship, traditional and specialty items made by about 30 local companies: food and wine, clothing, ceramics, home furnishings and jewelry.
“Our individuality aside - continues Enrico Giardi - we are united by mutual esteem. As Malkovich put it, Prato has all the right premises for this type of work project. Fashion is just one aspect of it. It also takes good taste and craftsmanship know-how. All ingredients that convinced the film star to choose Prato”.
Prato will not be the OpificioJM sole sale point. Within the next few months another lab will open in Shanghai, and products will be sold on line and shipped worldwide. Not a bad response to the crisis. Speaking of which, John Malkiwich concludes “ The crisis is a global phenomenon and these are not good times. But my strategy is to always give preference to the best products, quality, and innovation, both technical and conceptual.” John, All the Best!

contacts:.
technobohemian by John Malkovich
OPIFICIOjm

credits source excerpts:.
wikipedia
cnn