“Twist And Shout”

“Twist And Shout”| Streets  Metamorphosis & The Changing Face Of Shopping. MONCLER Winter Mood opening - MONCLER unveiled its new flagship at Via Montenapoleone 1. Frédéric Malle, the man behind the niche fragrance house Editions de Parfums Frédéric Malle - opened his new boutique in Milan at Via Pietro Verri 2. Nearly 20 years on, Editions de Parfums Frédéric Malle continues to work with the world’s best noses to create the world’s most diverse and delightful collection of scents.
Following the first single-brand Patek Philippe boutique launched in November 2008, the Geneva-based company together with its local partner PISA Orologeria has opened in Milan the largest store of the brand in Europe.  Bottega Veneta moved its store at 27, Via Montenapoleone.
SLIDING SUMMER DOORS. Thom Browne opened its first European brick-and-mortar store in Via Gesù 10. Issey Miyake unveiled its first Italian store in Milan located on the premises of the 19th-century building Palazzo Reina. Pasticceria Cova celebrates its 200 years of history with a new look and enlarged spaces. The Via Montenapoleone-based coffee and pastry house controlled by French luxury conglomerate LVMH Moët Hennessy Louis Vuitton,  reopened its iconic venue on Via Montenapoleone 8.

Past Forward

Via Montenapoleone Past Forward. Sant Ambroeus Milano, the historical and refined pastry shop symbol of the Milanese sweetness,  kicked off its 80th anniversary festivities with a cocktail party for the book “Sant Ambroeus. Ermenegildo Zegna unveiled “Zegna Couture Bespoke Atelier”: from made-to-measure (a made-to-measure suit costs upwards of €1,000) to bespoke (a bespoke suit goes from €5,000 to €10,000), from slow luxury (you need to wait for eight weeks) to very slow luxury (the tailors need at least three months.


Mirella Denti Jewellery, “so chic, so gorgeous”.  There, in Mirella’s “lounge of dreams”, lie  fabulous creations by Fabergé, David Webb, Cartier, Bulgari, Tiffany, Van Cleef  Arpels, Maboussin, Lalique, Bulgari and Mirella Denti.

The Times They Are a-Changin'

Fashion R(e)Evolution, Exhibitions & Protest. ‘See-Now, Buy-Now’: R(e)Evolution or Semantic? Wait and See.
It wouldn’t be MILANO MODA DONNA Fashion Week  without  ‘R(e)Evolution,  Exhibitions & Protest’. The six-day event will see 73 runway shows, 90 presentations – nine of them by invitation – and another 13 events. The Sartorialist’s LA PASSEGGIATA / THE WALK Outdoor Exhibition in Via Montenapoleone. Royal Palace is to present the exhibition “THE ART OF THE ITALIAN BIJOU”. Naked PETA Activists In Gas Masks Kick Off Milan Fashion Week With Anti-Fur Protest.

G. Lorenzi, is back in Via Monte Napoleone! Italian luxury brand Larusmiani  reserved  an exclusive space for the wide range of Aldo Lorenzi’s exquisite accessories that found a new home in the historic Larusmiani Concept Boutique at number 7 on Via Monte Napoleone. The boutique dates back to 1954 and is the oldest tailor’s shop and ready to wear boutique on Via Montenapoleone; Conde Nast Traveller and Wallpaper defined it as one of the ten best boutiques in the world. Guglielmo Miani and Aldo Lorenzi: the natural and brilliant elegance of two men who play with the essence of style and break the rules.

Ecce Homo? Prima Donna!

Via Gesù vs Savile Row. The Quest for the Best. Men fashion is definitely taking centerstage in growth these days as Milan launches its own version of Savile Row. Milan's Via Gesù becomes “La Via Dell’Uomo” ("Men's Street") – a gentlemen's row, the epicenter of men’s Italian lifestyle. The goal is to transfer the Via Gesù into a shopping street exclusively for men, allowing the fast-paced gentleman of today to find “all the services and accessories he is used to” all in one place. “Via Gesù is more than Savile Row or any other shopping streets, which are deserted after the stores are closed. It is a lively street, with residences and which has held onto its authentic Milan-style vibrancy with normal activities that take place every day,” says Umberto Angeloni, President and CEO of Caruso.