MILAN MILANO ITALY | VIA MONTENAPOLEONE FOCUS ON | VIA MONTENAPOLEONE FASHION DESIGN LUXURY

“You don’t need to stay inside to feel at home” is the slogan for the new ad campaign for B&B’s latest collection, Outdoor, available in the Cansata series – developed by Patricia Urquiola -, the 1966 Collection and the Swell Seating Collection – the result of Richard Schultz’s creativity –; it is a slogan that expresses the lifestyle of those who know how to appreciate and admire the creations from this company with a long, prestigious history: a lifestyle that is creative, artistic, cultured and cosmopolitan.

Patricia Urquiola braves the outdoors with the theme of plaits, reinterpreting and customizing it with a vision that focuses on tradition, yet provides it with a decidedly modern imprint, without falling victim to nostalgic temptations. Vienna straw, with its geometric and ornamental pattern, was the inspiring element.

Sofas in two sizes, in the double version with high and low backs, an armchair with identical variations, a large, circular chair and a single bed/chaise lounge, make up the Canasta collection, with all of the articles made from polyethylene, a material that is solid, yet lightweight and unbreakable. The plait is made with a 30 mm wide ribbon, (only the chaise lounge has a 15mm wide ribbon) in two different colours: white and bronze. To complete the seating, the fabric offerings for the cushions, both fixed and removable, combine monochrome hues with melanges, striped and floral patterns in beige, violet and brown tones. They are perfect for positioning along the edge of a swimming pool or on a lawn as works of land art which converse with the scenery that welcomes them, they have anatomical shapes and are extremely comfortable. The collection also features a series of tables and serving pieces with black or white painted steel frames and tops made from decorated porcelain stoneware in colours like white, black, brown, cyclamen and turquoise, to match the patterns of the cushions. This is a new solution in the area of outdoor furnishings, and respects the same standards of quality, aesthetics and comfort that are used in all of B&B Italia’s collections.

A timeless classic, an icon of design, a constant presence in modern architecture, the 1966 Collection by Richard Schultz has maintained all of the elements that made it famous from the time of its debut in the 1960s. It has been a part of the B&B Italia catalogue since 2000, with a series of chairs, chaise lounges, tables and side tables; and now new elements have been added to the product range: a double sofa with armrests and a bar cart. And the selection of colours, which until now only included white, has been expanded with all black and the black and white combination for a contrast of colours.

The Swell Seating Collection is the result of an expansion of the 1966 Collection. It includes an armchair and a double or triple sofa without armrests which, thanks to its modular shape, responds to the furnishing requirements of large, outdoor spaces. As with the famous outdoor collection, the colour range includes white, black or the colour combination of black and white.

Creativity is the dividing line that runs through B&B Italia’s long history, with expressions that are at first clamorous and shocking, then more discreet and subtle, which initially make use of the language of art and then the rigour of design. The Outdoor collection combines all of these elements.

B&B ITALIA MILANO
via Durini, 14
20122 Milano
tel:. +39 02 764441
e-mail:. store.milano@bebitalia.it