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DE WAN
corso Matteotti, 20
Maison De Wan. Temple of the Bijou d'auteur since 1955
Expensive jewellery is as dull and boring as husbands, but costume jewellery is as chirpy and fun as lovers Marilyn Monroe used to whisper.
At the beginning of the 1950’s, Erika De Wan was the first to clue into the signals of change coming from the United States and she began to propose costume jewellery, firstly in Italy, as an ornament, an authentic protagonist of elegance and a precious ally of every woman’s charm and femininity. She was the first to dare. She traced out a pathway that her son Enrico would later embark on involving his wife Rosalba and their children Elisabetta and Roberto in a creativity challenge that would soon make the De Wan maison one of the most representative symbols of Italian creativity.

The temple of designer costume jewellery, the Milanese flagship store on Corso Matteotti has extensive window space on Via Montenapoleone and, thanks to this prime position, it is considered by shoppers from all over the world to be the first or last window, according to which direction they visit the street from. A veritable must see in all shopping trips.
De Wan’s interpretation of costume jewellery is exemplary: jewellery from different eras is re-proposed, with a choice of the styles that are most in line with contemporary taste, constant improvement of reproduction techniques and the creation of objects of extreme beauty and luminosity. The jewellery worn by many queens is interpreted from portraits, from sacred religious imagery and from oriental culture, from the art of Klimt and from the costume jewellery worn by divas on the silver screen, and these are just some of the themes from which the De Wan family has drawn inspiration for the production of collections that have become a cult amidst a heterogeneous public of clients and admirers.
"Every woman in the world is a world in itself," said the Greek playwright Aristophanes in 400 B.C. Today, as in his time, there are women for whom the word "beautiful" must also mean "unique". For those women, De Wan creates high fashion bijoux: unique pieces that clients request for especially important occasions.
In the firmament of creativity, De Wan pearls shine, and it could not be otherwise: magic and mysterious iridescent spheres, discreet accomplices of feminine beauty. Not aggressive or excessive, ma infinitely seductive companions. White, rosy, or coloured, pearls play the leading roles for necklaces, earrings and bracelets, or delightful pin accessories of the most diverse styles, used in the most original and creative ways.
Among the numerous pieces of the collection, De Wan creations with silver inserts stand out, with their numerous variants in shape and size; then the young, fanciful "Oceanic" pearls, characterized by irregular structures and original colouring; finally, the "Halley" bijoux, inspired by the famous comet. "The pearl is always the right choice: like the diamond, it is for all seasons and never wanes, " says Roberto De Wan. "Our Hiridee pearls", he points out, "are not natural pearls, but among artificial pearls they are absolutely the most beautiful – just look carefully at these little masterpieces to see what I mean."
Last but not least, De Wan has set a new world record for the longest pearl necklace ever made, snatching the title from a Japanese firm that had made a precious necklace 'only' 108 metres long: the record length set by Italian maison is 190 metres of white pearls, with a black pearl every 37 pearls.
Not only jewellery and pearls, however. The universe of De Wan creations includes a vast array of objects, watches, scarves, bags, accessories and giftware of refined taste, all characterized by highly accurate workmanship, respecting a tradition of craftsmanship that successfully underlies Italian style in the world. Objects that are also messages capable of discreetly expressing the taste of those who buy them and those who offer them for sale.
Gifts that speak of feelings and communicate the things that words often cannot say.

DE WAN
corso Matteotti, 20
20121 Milano
tel:. +39 02 76003018

MIRELLA DENTI
Via Manzoni, 29
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GIO MORETTI
Via della Spiga, 4
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CERRUTI BALERI
via F.Cavallotti, 8
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DE WAN
corso Matteotti, 20
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LARUSMIANI
Via Monte Napoleone, 7
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WOLFORD
corso Venezia, 8
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BOGGI
piazza San Babila, 3
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LORENZI
via Monte Napoleone, 9
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