MILAN MILANO ITALY | VIA MONTENAPOLEONE SHOPS | VIA MONTENAPOLEONE SHOPPING DISTRICT

Not only lingerie – whoever enters Wolford’s will find much more. The customer moves around in an elegant, but friendly atmosphere, in his/her search for lingerie, prêt-à-porter and leather accessories. Everything has been thought out and created in the image of woman. Even the furniture has rounded forms that evoke feminine curves.
And what about all that glass that conceals but does not hide the items kept inside? It totally calls to mind lace, crochet and the transparency of an item from the lingerie collection. To show with class, without ostentation. That is Wolford – that is its atmosphere.
The white and silver of the interiors create a soft ambience. Maxi-panels on the walls show the latest models worn by beautiful girls. They are high-impact images because they give a human dimension to those hyper-celestial beings who are usually relegated to slick magazines in A4 format. And so, splendid as they are high up on the walls, they smile intriguingly at us. And we are possessed by a growing urge to have that same look and those same forms. Is one thing by Wolford enough? Wrapped up in this atmosphere where aesthetics and elegance reign supreme, each of us feels like a goddess and happily continues shopping.
Besides being a close friend, Wolford is also someone to spend your free time with. For moments of relaxation, or sitting around and doing nothing, a little loungewear collection. And in an instant, imagination breaks loose, re-creating a scene worthy of the soap opera ‘Beautiful’. You and your man, in a chalet in the mountains, in front of the fire, captured in a warm embrace and soft, refined Wolford fabrics. Wool, silk and cashmere. Items of clothing born to be layered and mixed and matched, creating a totally made-in-Wolford look. There is also a leather line. Bags, belts, wallets and little accessories that are casual and trendy. In soft nubuk, with leather strings, buckles and opaque gold studs, the collection comes in two colours: mocca and bat.
But above all, Wolford is lingerie … and what lingerie! Born of Antonio Berardi’s inspiration, the winter collection is inspired by the most creative Austrian artistic movements and early modern personalities: from the Wiener Werkstätte to Klimt, from Freud to Biedermaier passing by the Hapsburgs. The characteristics of these styles, forms and colours, the line and expression, the symbolism and semantics are re-interpreted in the fabrics. Geometric designs, light touches of colour are combined to make precious details, rich materials and a luxurious look. Austria meets the rest of the world. And the result is surprising.
For years, Wolford has trusted in the creativity of the most famous international designers. This year, Valentino is the one to put his signature on a line of ten items: body-suits and stockings that wed the quality of the yarn to the imagination of a great master. A classic line that aims for refined details. Bows, ruffles, polka dots and pleats exalt the female form. Recurrent colours are black, ivory and the unmistakeable Valentino red. Are you ready to have them among your lingerie?
Not only sexy. For five years Wolford has supported the fight against breast cancer by creating a special Pink Ribbon product and donating part of the profits to this cause. This year, the pink ribbon, symbol of the campaign, will be placed on special Pink Ribbon panty hose. Opaque and transparent effects will alternate, re-creating the effect of over-the-knee hose, with laces on the sides that seem real. Above the knee, a pink satin bow. A touch of luxury, a sea of good taste/high quality. That’s what you expect when you enter a Wolford shop…

WOLFORD Boutique
corso Venezia, 8
20121 Milan
tel:. +39 02 76316204